L-r, Sharon O' Donoghue, from catering sponsors Brook Catering, Joan Baker, Elizabeth Kearns

Members of NEW, the Cork based Network of Enterprising Women, learned how not to waste a good recession at a unique event held at Cork City Gaol on May 26th 2010.

The event, which was organized by Cork City and South Cork Enterprise Boards invited Cork Business Women to hear headline speaker Joan Baker talk about breaking out of recession. Joan is a New Zealand based entrepreneur and bestselling author ('Get Rich, Stay Rich' and 'Smart Women, Smart Money'). She encouraged businesswomen to get their business in order and be prepared for the upturn. The key things to do in recession are to make sure that your business model is right. Do you have a great product, is your service different to your competitors, and has it the potentail to generate profits. She advised that this is a good time to strip a business down and examine closely all the elements, such as costs and casflow, sales and marketing. This will prepare you to take full advantage of improved market conditions.

This was an event with a difference according to Cork City Enterprise Board Assistant CEO, Adrienne Rodgers. ‘People left feeling motivated and positive, equipped with practical ideas on ways to drive their businesses forward and out of the recession.’

Comments from members:

....The talk given was of great benefit and very positive
....I got some really useful things to think about from Joan's presentation
....The talk was in my opinion just what we needed to hear
....Joan is such a wonderful speaker and so inspirational.

To join the NEW network visit www.sceb.ie and go to the online booking section. The membership fee is € 60 for 2010. Further information from ita@corkceb.ie / 021 4961828

We were delighted to hold the event at Cork City Goal, which is directed and managed by NEW member Elizabeth Kearns. www.corkcitygaol.com

Catering for the event was generously sponsored by Brook Catering.
With over 40 years experience in the Industry, Brook Catering offers a full range of catering services specialising in onsite restaurant management. Brook Catering has a dedicated Event Management Team offering bespoke tailor made events for all occasions.
www.brookcatering.com